How Marketing Can Build CEO Trust
A recent 2012 Global Marketing Effectiveness study by the Fournaise Marketing Group said what so many of us have experienced and […]
“Cool is for Fools” Makes Marketers Think – Deeply
The world of marketing isn’t really known for its philosophers. In fact, even the gurus of Marketing such as Philip […]
How to Improve The Quality of Your Data and the Honesty of Your Respondents
My father-in-law likes to say “The brain is smart” whenever we do or say something truly obvious. Think of that […]
Beware of the Focus Group of One
I ran into this cartoon on one of my favorite #MRX blogs LoveStats: I’ve always found it interesting that some […]
How to Impress Your Clients with QuestionPro’s Reporting Feature
I started using QuestionPro’s online survey software in 2004 or 2005. I had been working with a client that was […]
