In-Home Use Test (IHUT): What It Is and How It Works
Launching a product without testing it in the real conditions people will actually use it is a costly gamble. An […]
The Effect of Color on Your Brand and Brand Message
Color is a powerful thing. In this short and sweet post by Michael G. DiFrisco my go-to-guy for DIY Branding […]
Don’t Ask Don’t Tell Survey: Good or Bad?
As I was driving around last night, I heard the snipped of the discussion on the Don’t Ask Don’t Tell […]
Are You Ready for “Open Leadership”?
A note to all business owners and executives: COMMAND AND CONTROL COMMUNICATION IS DEAD! If you ever wanted proof of […]
How Today’s Leaders Will Use Feedback
Bill Clinton was a voracious user of public opinion, polls and research. Some criticize him for it because they perceived […]
