Are You Working The Five Kinds of Capital?
How important is money in connecting influential people to each other? Surely, it plays a large factor but what is […]
How to Develop Survey Questions That Help You Make Good Decisions
I’ve been involved in a back and forth with a client around creating survey questions that measure the effectiveness of […]
Questionnaire Sample Length: The Long and Short of Participant Engagement
Questionnaire Sample Length Survey length in online interviews continues to be a bone of contention among people all along the […]
Optimized Copywriting: Help the Search Engines Recommend Your Company
We don’t often think about Search Engine Optimization as “research” or “market research”. In fact, the behavioral data that comes […]
Lessons from Usability Testing: Designing for the Real World
Usability Testing When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context […]
