Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
Marketing’s Boll Weevil?
Romi Mahajan · President – KKM Group KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, […]
Is Your Doctor Smarter Than Your Average Employee?
Do you think your average surgeon is smarter than your average retail employee or restaurant staff member? We think so. […]
Q and A from 10-Point Checklist for Questionnaire Design Webinar held April 7th, 2010
QuestionPro and SurveyAnalytics recently presented with Kathryn Korostoff of Research Rockstar on the topic: 10-Point Checklist for Questionnaire Design. We […]
Are You Working The Five Kinds of Capital?
How important is money in connecting influential people to each other? Surely, it plays a large factor but what is […]
