Brand Perception Study: What it is & How to do it
Let’s talk about the power of a brand perception study. In the 1950’s General Mills introduced the Betty Crocker line […]
Brand Awareness
Logo testing survey: What it is & why it’s important
The first visual interaction that prospective customer has with your brand is when they see your logo. It’s also the […]
Brand health: What it is & How to measure it
Do you want to know brand health and identify strengths and weaknesses? In this article, you will find the brand […]
Brand research strategy: A guide for success
Brand research helps with the creation, development and strengthening of brands. Using a variety of methods, researchers can discover a […]
Brand equity: what it is & how to measure it
Today more than ever, brands face the challenge of capturing and maintaining their market share and building customer loyalty. That […]
