Are You Ignoring Your Competitive Advantage?
You will NOT BELIEVE the meeting I just got out of. Sales Guy: Yes – we use this engineered raw […]
Brand Awareness
Market Research for Rebranding: A Practical Guide
Brands drift before they decide to change. A new product line, a shift in who you serve, or a change […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
How the iPad Helps Market Researchers’ Efficiency and the Environment
Being someone who loves taking advantage of technology and also caring about the environment, I was pleased when Apple released […]
Online Brand Audit: How Market Research Firms Can Use It With Qualitative Research
An online brand audit is a review of how a brand appears, performs, and is perceived across digital channels such […]
