Integrating Customer Feedback into Your Brand
Integrating Customer Feedback You know how everyone is always telling you to put your focus on the customer; identify the […]
Brand Awareness
Are You Using Brand Advocates to Market Your Business?
Using Brand Advocates One of the biggest mistakes small business owners make is not using their own customers to help […]
Are You Ignoring Your Competitive Advantage?
You will NOT BELIEVE the meeting I just got out of. Sales Guy: Yes – we use this engineered raw […]
Market Research for Rebranding: A Practical Guide
Brands drift before they decide to change. A new product line, a shift in who you serve, or a change […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
