Understanding Data – How to Make it Mean Something
Understanding Data We’ve been having a rather intense conversations around decisions and data lately- so imagine my happy surprise when […]
Case Studies
Want More Open-Ended Comments? Increase the Size of Your Text Box!
Well, if the PhD survey scientists have said it — then it must be true: Size DOES Matter — at […]
Take a survey – Get Free Internet Access in San Francisco International Airport
I am at the San Francisco International Airport – waiting for my flight to Seattle (I recently moved to the […]
Booze Initiative – Pre-Election Poll Nailed It… and Much More
Before Election Day this month, if you wanted to know how voters would weigh in on privatizing liquor sales, all […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
