Mean Scores – tricks and traps
In recent posts, we examined the nature of the data types available to consumer or B2B market researchers including; nominal, […]
Market Research
ANOVA testing: What is it, types, benefits & examples
Surveys are effective at collecting data. However, insights develop after the fact and arise from the analysis we subject the […]
Measuring optimism on a 0 – 100 scale
When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]
Using Conjoint Analysis for Patent Valuations
In 2013, Apple faced litigation from over 59 patent holders – claiming infringement. We also have seen an enormous amount […]
Metric Data Analysis 101
In marketing research, as well as other forms of social, economic and business research, metric data analysis (a.k.a interval and […]
