What is a Dichotomous Question?
The dichotomous question is a question that can have two possible answers. Dichotomous questions are usually used in a survey […]
Market Research
Time – the temporal aspects of consumer behavior
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of […]
Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
