Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Market Research
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
Semantic Differential Scale: Advantages, Disadvantages, and Examples
A semantic differential scale is a rating question that asks respondents to place their opinion between two opposite adjectives, such […]
Down the Funnel
Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]
