Understanding Data – How to Make it Mean Something
Understanding Data We’ve been having a rather intense conversations around decisions and data lately- so imagine my happy surprise when […]
Market Research
Why I Hate 5 and 7 Point Measurement Scales
One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
The Role of Market Research in Marketing Ethics
In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
Rank Order, Ratings, Constant Sum Question Types – Which Should I Use?
I don’t know about you, but my default question type to use for any survey is the multiple choice question […]
Use Your Online Survey to Listen for What’s Missing
Every now and then I get all fired about about a specific phrase that transforms how I think and ask […]