• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Market Research

How Surveying Customers Can Actually Increase Sales

How Surveying Customers Can Actually Increase Sales

Maintaining and building a customer base is the key to good business. While acquiring new customers is more difficult than maintaining existing ones, it is still crucial to keep existing customers while enticing new ones. Surveying customers is a great way to do both.

Research has found that simply by doing a customer satisfaction survey and asking the customer how a business was performing is a great way to keep current customers satisfied and earn new customers as well. Surveying customers can help a business keep abreast of what customers need both now and in the future.

The Psychology behind Surveys

How Surveying Customers Can Actually Increase SalesSurvey participants are often more loyal and committed to a company than non-participants. Why? Customers like being part of a community around the products and services they love and surveying customers can reinforce that need and make them feel like their opinion matters. Those are also great Reasons to Convert Your Customer List into an Insights Community.

Many customers like to connect with a company and sales surveys are a great way to do that. It gives them a measure of comfort to know that the company cares about what they think. This can reinforce the customer’s commitment to a company or product and they may ultimately share their passion for the company or product with others.

Surveying customers is also a great way for customers to share their thoughts about your product or services. If customers have an issue with something you can address it promptly. This might even help avoid a social media rant at some point.

Build Awareness of Your Products or Services

Online surveys are both a means of data collection and information sharing. You’ll want to do this carefully because there are some laws about selling through research.

A good way to stay legal and transparent is to have a survey disclaimer on the survey. When surveying customers, simply inform customers that you will be telling them about new products and/or services while collecting their opinions, not only will they be understanding, you might actually find a level of enthusiasm there as well.  This is a great way to get information about your business out to current and potential customers and showcase new products, services or other interesting features.

Surveying customers will drive opinions about you

When you ask people their opinion, you can sometimes cause them to think about something they otherwise may not have. Perhaps a potential customer didn’t realize they needed your product or service until you asked them what they thought about it.

You would be surprised at how many of your existing customers aren’t aware of all the different products and services you provide — and surveying customers just makes them aware in a very soft way without heavy selling.

Uncover areas for improvement with online surveys

Online surveys are a great way to find out how well your company is performing. Are customers happy with current products and services? Are there things you could do to make their experience better? The survey may even point out problems you didn’t know existed.

Sharing results of a survey is a great way to reinforce customer loyalty as well as employee focus. Knowing what the customer likes and dislikes is a big part of knowing what priorities to put into place.

In conclusion, surveys are great tools for obtaining critical information for your business and establishing a good relationship with customers. In today’s world of technology, it is easier than ever to put together and distribute surveys. Email, websites, and CRM tools are all options for getting surveys out fast. This makes it easy to keep up with customer opinions regularly.

SHARE THIS ARTICLE:

About the author
Santa Rimsevica
Customer Engagement Specialist for New Product and Service Development.
View all posts by Santa Rimsevica

Primary Sidebar

Research what's on your mind. Find out what's on theirs!

A suite of tools to leverage research and transform insights.

Discover our insight platform

RELATED ARTICLES

HubSpot - QuestionPro Integration

Zero Moment of Truth (ZMOT): Insights + Best Practices

Jun 16,2023

HubSpot - QuestionPro Integration

Patient Safety: What is it, Importance + Tips for Hospitals

Aug 07,2023

HubSpot - QuestionPro Integration

Your First Question Should Be Anything But, "Is The Car Okay?" — Tuesday CX Thoughts

Nov 05,2024

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

Target-NPS-2025

Target NPS & Brand Sentiment in 2025

May 13, 2025

survey-platforms-for-employee-listening

Top 11 Survey Platforms for Employee Listening in 2025

May 12, 2025

Macy's -NPS-2025

Macy’s NPS & Customer Experience Insight in 2025

May 9, 2025

Medtech Market Research

MedTech Market Research: Fueling Innovation in 2025

May 8, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use