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Home Market Research Page 74

Market Research

Comparative analysis compares your site or tool to those of your competitors. It's better to know what your competitors have to offer.

Comparative Analysis: How to Write It & Examples

When a business wants to start a marketing campaign or grow, a comparative analysis can give them information that helps […]

The conformity bias describes our propensity to infer appropriate behavior in most situations from the acts of others. Keep reading to learn.

Conformity Bias: What It Is, Types, Tips & Examples

We’re going to look at conformity bias, also known as the bandwagon effect, which is one of more than a […]

Chi-square test analyses the differences between categorical variables from a sample to assess if observed findings are well-fitting.

Chi-square test: What is it & How to Calculate

The chi-square test is often referred to as Fisher’s exact test. It is a statistical test used to examine categorical […]

Data can have numerical values for numerical and categorical data. It is easier to grasp. Let's explore categorical data vs numerical data.

Categorical Data vs Numerical Data: The Differences

Data are facts or pieces of information gathered for reference or analysis. Most of the time, these data are collected […]

Survey software for Business Schools

Reasons Why Business Schools Need a Research Survey Software

What is Research Survey Software, and Why Do Business Schools Need it? One of the many challenges business schools faces […]

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