Cooperation not Competition
In Business, we talk a lot about competition. We create “compete” strategies and work to undermine other companies’ products and […]
Surveys
Long Surveys are here to stay – Its the economy stupid!
It’s become fashionable to say – “researchers who administer long surveys have their head up their you know what” — […]
How to Develop Survey Questions That Help You Make Good Decisions
I’ve been involved in a back and forth with a client around creating survey questions that measure the effectiveness of […]
Questionnaire Sample Length: The Long and Short of Participant Engagement
Questionnaire Sample Length Survey length in online interviews continues to be a bone of contention among people all along the […]
Lessons from Usability Testing: Designing for the Real World
Usability Testing When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context […]
