#FridayFive – Stories from Around the Web 12

Friday is upon us once more, which means it’s time for another #FridayFive! This is where we gather 5 relevant articles that relate to market research, marketing and small business. Hope everyone has a great weekend!


4 Steps to Business Efficiency (SmallBizDaily)

How efficient is your business? Lucinda Smith goes over 4 steps to create efficiency within your workplace.


Strengths and Limitations of the Customer Effort Score (ResearchAccess)

Aaron Turner writing for Research Access covers the Customer Effort Score and details the score’s weaknesses and strengths.

85% of Retailers Say Paid Search is Most Effective Acquisition Channel (SearchEngineWatch)

Which channels are you focusing on for revenue? Jessica Lee of Search Engine Watch covers a recent study that shows 85% of retailers stating paid search is more effective for them.


Big Box Pricing Strategies Offer Lessons for Small Business (Fox Small Business)

How are small business to compete with large, big box retailers? Business News Daily contributor Chad Brooks provides us with a few pointers for small business owners.


Designing Research in an Insta-Everything World (Greenbook)

Living in a world where everyone wants everything fast, how do you go about conducting research? Diane Hayes writing for GreenBook, gives us a few tips.