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Brand Perception: What it is & How to Measure It

Brand Perception: What it is & How to Measure It

Brand perception helps determine where a product or service stands in the market and how well a company's advertising and marketing works.

Many firms strive to make great brand perception look better than it is. We realize it isn’t easy, but we’ll […]

Top 5 Best SurveySparrow Alternatives 

Looking for SurveySparrow alternatives? We’ll walk you through the top 5 best alternatives that offer excellent performance. Learn more.

Looking for SurveySparrow alternatives? We’ll walk you through the top 5 alternatives that offer excellent performance and intuitive UI at […]

Qualitative Surveys: What They Are, Benefits, and How to Conduct Them

Encuestas cualitativas

Qualitative surveys have been an essential part of research as they help uncover aspects related to respondents’ emotions, behaviors, and […]

Ad Testing: What it is and How to Run One

Ad testing is the process of checking your ad ideas with a sample of the target market. It can help you create original, compelling ads.

Ads remain one of the most crucial components of an overall advertising strategy. A potential customer only sees advertisements as […]

Student Churn: What it Is & Why It’s Important

In standard terms, student churn can be defined as the likelihood of a student dropping out of college or school. Learn about it.

Student churn rate is the first challenge affecting K-12 and High Education Institutions (HEI) performance. As public aid is becoming […]

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