Let’s examine the Kano model, its background, the characteristics that make it effective, and the instances in which it may […]
KANO model: What it is, Importance, Uses & How It Works
Customer Signals: What they are, Types & Examples
Customer signals help us understand our customers better. Specifically, by defining and using signals at scale, we can know if […]
Average Order Value: What It Is & How to Calculate It
Average Order Value (AOV) is an essential but eventually imperfect statistic to track as your company expands. It’s one of […]
3 Non-Tangible Elements in Experience — Tuesday CX Thoughts
Last week, I wrote about the baseball strike zone and what players, managers and fans demand most from the league […]
Public Opinion Research: What it is + Why it’s Important
We need to research to find out what the public wants, needs, and thinks or how the public feels about […]
