• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareOur flagship survey solution. Sophisticated tools to get the answers you need.research edition iconResearch SuiteTuned for researchers. Get more insights. Response based pricing.CX iconCXExperiences change the world. Deliver the best with our CX management software.WF iconWorkforceEmpower your work leaders, make informed decisions and drive employee engagement.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseNPS+CommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home CX

Behavioral data: What is it, Importance, Types & Examples

Behavioral data is collected when a customer interacts with a business. We will describe behavioral data, its importance, types & examples.

Organizations use the tried-and-true method of customer behavior observation to learn about consumer purchasing patterns. Understanding your audience is essential to growing conversions, engagement, and client retention for your business.

Put your behavioral data to use and let diverse teams of marketers, developers, and engineers produce captivating content, exciting products, and unique customer experiences that directly cater to your customers’ buying needs.

In this blog, we will explain behavioral data, what it is, its importance types, and examples.

What is behavioral data?

Behavioral data paints a clear image of your company by describing interactions with clients, partners, and your apps and systems.

This information, which often appears as rows of events, can come from your digital and physical properties, including your website, apps, IoT devices, infrastructure, server-side applications, CRM, and more.

A customer journey is created for each customer encounter by linking together the entities and properties—contextual information like the page and event location—contained in each event.

Learn how to build your own customer journey map

Beyond the “what” and “how,” you need to use them to improve your business’s conversion, engagement, and retention. This has to do with how a customer interacts with your business. When you have access to your customer’s behavioral data, you can now study the “why” of their activity. 

For example, why does a customer gaze longingly at a specific product but fail to purchase it?

A “customer” in behavioral data can be an individual buyer, a company, or someone purchasing on the company’s behalf. Here’s the important information: Whether the end user is a known or unknown entity, it is always linked to a single end user.

Importance of behavioral data

Your behavioral data increases in value as your firm transitions to digital operations. It is produced through website visits, product views, purchases, content offer page downloads, newsletter signups, and other user interaction activities.

Websites, mobile applications, CRM platforms, marketing automation platforms, and help desks are digital organizations’ primary behavioral data sources.

Better data

Behavioral data helps you understand clients individually, strengthening your business. Combining data from your websites, apps, and devices with enterprise data can alter your marketing efforts and personalized suggestions. This lets you use this data to customize visitor and customer experiences.

Better Analytics

Utilizing a survey tool like QuestionPro for thorough analysis and feedback is the first step in offering your customers a personalized experience. This tool enables your analysts to compile your raw data into dashboards, charts, and visualizations through surveys to further examine your data and insights.

Better Decisions

With behavioral data in a pipeline, you can improve decision-making. Based on business rules, some brands seek to establish an audience of visitors who place a certain item in their shopping cart.

Big data helps these corporations estimate each person’s interests and intent. Past website visitor behavior informs their projections. This is how a global technology company constructs models to anticipate which visitors would buy a specific product and add them to a targeted campaign.

Better Actions

Activating these options for your customers at the appropriate stage of their journey, informed by the kinds of items they look at, in what sequence, and which products they choose to purchase, is the ultimate value of behavioral data.

Types and examples of behavioral data

Organizations could only use data exhaust from existing SaaS solutions to use behavioral data of customers for data applications and analytics. Find out how:

  • Exhausting behavioral data

Data from several SaaS products are pulled to create behavioral data exhaust. As a result, it contains various levels of aggregation, exclusive SaaS logic, and differing degrees of quality and completeness.

The result is that when this data is removed from its source, it is used in a manner it was not intended.

One example would be to combine Salesforce data with pageview data from Google Analytics, which is primarily made to be viewed in the Google UI, to try and get a complete picture of reader behavior. It is necessary to separate the two data sets internal logic and structures before combining them.

  • Creating Behavioral Data

You wouldn’t use generic prose to explain your product to customers, so why use generic data to describe your user journeys? One-size-fits-all may not fit everyone.

Data Creation is the future. It’s about intentionally creating behavioral data for each data product. Your firm can customize each metric. Predefined session lengths and naming conventions are not in the data. Your event’s contextual entities/properties can be included in the data.

A good example of how to use this custom data comes from Strava, a company that makes digital wearables. They make metrics that define highly customized user journeys, such as how many minutes a user is active in a day, how many miles they run in a session, and so on. This is hard and only works well when exhaust data is used, but it’s easy to do with Data Creation.

Conclusion

Behavioral data is a valuable resource showing connections between actions, interactions, engagement, intent, and results. Even though this can be very broad or general, it can also look into more and more specific properties of users and events. 

Businesses and organizations must carefully draw only a few conclusions from their behavioral data or make too many claims. If data is used to train systems, like ML models, then the user properties should be looked at carefully to avoid discrimination and other forms of bias.

The functions of QuestionPro go much beyond those of a simple survey program. We have a solution for every sphere of the economy and every problem. Additionally, we provide tools for managing data, like Insights Hub, our research repository.

       

SHARE THIS ARTICLE:

About the author
Fabyio Villegas
View all posts by Fabyio Villegas

Primary Sidebar

Take full control of your customer journey.

Make immediate business actions with our CX management platform

Learn more

RELATED ARTICLES

Search Engine Marketing Secret #2 Revealed: Use the Keyphrases Your Customers Use

Dec 7, 2009

Unstructured data are datasets that aren't kept in a structured way. Decision-makers can scan large datasets to identify trends in consumers.

Unstructured Data: What It Is & What It Is For?

Sep 20, 2022

Attention Of Your Customers

4 Unique Strategies To Help You Grab The Attention Of Your Customers

Aug 26, 2018

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Brand Awareness
  • Branding
  • Business
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Experience IN
  • Customer Loyalty
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • Customer Satisfaction
  • CX
  • Decision Making
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Intercept
  • klantervaring
  • [email protected]
  • LivePolls
  • Market Research
  • Market Research
  • Marketing
  • Marketing
  • Marktonderzoek
  • medewerkersonderzoek
  • Mercadotecnia
  • Mobile
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • QuestionPro Products
  • Release Notes
  • Research
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Surveys
  • Tech News
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Uncategorized
  • Video Learning Series
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce
  • Workforce
  • Workforce Intelligence
  • Workforce Intelligence
  • Workforce Intelligence

Footer

MORE LIKE THIS

Bullying: Types, Example Survey Questions and More

Feb 1, 2023

Powerful Messages About Failure — Tuesday CX Thoughts

Feb 1, 2023

Top Tips to Increase Community Engagement: 6 Best Practices for a Dynamic Online Research Community

Jan 31, 2023

Customer service reviews benefit businesses and customers. Explore further to learn its importance and effective management techniques.

Customer Service Reviews: What They Are & How to Manage

Jan 30, 2023

Other categories

  • Academic
  • Academic Research
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Brand Awareness
  • Branding
  • Business
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Experience IN
  • Customer Loyalty
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • Customer Satisfaction
  • CX
  • Decision Making
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Intercept
  • klantervaring
  • [email protected]
  • LivePolls
  • Market Research
  • Market Research
  • Marketing
  • Marketing
  • Marktonderzoek
  • medewerkersonderzoek
  • Mercadotecnia
  • Mobile
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • QuestionPro Products
  • Release Notes
  • Research
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Surveys
  • Tech News
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Uncategorized
  • Video Learning Series
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce
  • Workforce
  • Workforce Intelligence
  • Workforce Intelligence
  • Workforce Intelligence

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • Coronavirus Resources
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Joruney
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use