Customer experience vs customer service is one of the most searched comparisons in customer strategy, and the confusion is understandable. […]
Customer Experience vs Customer Service: Key Differences, Examples, and Metrics
Build a great customer experience (CX) strategy with these key elements
Definition A customer experience (CX) strategy is the collective effort of an organization’s employees to define, design, and improve customer […]
Anchored MaxDiff Scaling: Turning Relative Scores into Absolute Insights
Standard MaxDiff tells you that one feature beats another. It never tells you whether either one actually matters to respondents. […]
Communities feature update! Topics revamp for better community insights management
Engaging community members and keeping them involved in participating in community discussions is what differentiates a strong community from a […]
Building relationships: Beyond CX measurement
Last week, in a virtual networking discussion during introductions, someone asked me, “Why am I so interested in CX?”. None […]








