We use many words to describe those who answer our sometimes-tedious surveys: “respondents”, “participants”, “subjects”, etc. As some have noted, […]
Why We Need More Respect and Empathy in Market Research
Open-Ended Questions: What it is, Examples & Advantages
When creating surveys, it’s important to decide whether to use open-ended or closed-ended questions to gather specific information. Each type […]
Criteria to Evaluate Suggestions
Employee feedback, customers suggestions, new ideas – it’s great to be gathering such a rich source of data, but what […]
How Amazon is Owning the Smart Home Market
Smart home technology, which enables devices to be connected or controlled by a device, allowing the automation of lighting, heating, […]
Millennials in the Workforce
The majority of millennials graduated from school during the Great Recession (2008), and encountered a harshly competitive workforce. This resulted […]
