Mobiles are not killing PCs

I love my little Nexus 4 and the various tabs I keep around. Now that my Nexus 4 is feeling […]

Top-Box Score – Deriving a new measure

When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]

Airline Customer Experience There’s no doubt that the airline industry is big business. Flyers spend about $750B annually to move […]

Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]

Conjoint Analysis Conjoint analysis is an extremely powerful method which allows to predict the decisions customers will make in regards […]