This week, we bring you: what apps to desktop users use on their smartphones; a new marketing term for smartwatch […]
Desktop vs smartphone; glanceable moments; tips for your next ppt; tax refund spending; and the “aren’ts”. That’s our #FridayFive!
Have Your Answers Questioned And Other Innovative Market Research Methods
People, as a rule, don’t like change. Our brains simply aren’t wired for it. Maybe that’s why so many of […]
Everyone chooses the answer to the left: scale order
Yesterday’s discussion of Likert scale and Likert-style scales included the assertion that presenting the scales with the positive items to […]
Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Listen up!
Last week, an article about loyalty programs caught my attention. Loyalty program signups have gone up, but loyalty program participation […]
