Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Market research is useful for tying together loose ends
Mobiles are not killing PCs
I love my little Nexus 4 and the various tabs I keep around. Now that my Nexus 4 is feeling […]
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
Frequent Flyer Feedback: Airline Customer Experience
Airline Customer Experience There’s no doubt that the airline industry is big business. Flyers spend about $750B annually to move […]
Advantages and Disadvantages of Semantic Differential Scale
Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]
