Marketers Will Use BIG Data from Social Media to Plan Campaigns

The Big Data Trend continues as more and more marketers treat their customers’ social media data as real market […]

The Role of Market Research in Marketing Ethics

In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]

“I’m using ethnography in my research.” If I said anything resembling this sentence to a small business client or in […]

Our customers and users are a smart bunch with a lot of great ideas. We love those ideas because they […]

Mobile technology has opened up a huge opportunity for companies to collect information and data. You might think that mobile […]