Focus groups are probably the most important, yet most overlooked component of a market research plan. Having a group of […]
How to Use Crowd Sourcing Tools to Enhance or Replace Focus Groups
How to Lay Out Feedback Collection Channels for Your Market Research Plan
Last week I started a series focused on Market Research Planning. Most small businesses had never really HAD to do […]
How to Set Marketing Research Goals and Objectives
Marketing Research Goals In a previous post, I laid out how to write a market research plan. The first step […]
WEBINAR – Tues October 19th, 2010 at 9:00 AM PST: Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over Rating Scales
WEBINAR – Tues October 19th, 2010 at 9:00 AM PST: Tuesday Oct 19th, 2010 9:00 AM PST https://www2.gotomeeting.com/register/867252779 Ever thought […]
How to Write a Market Research Plan
In the past, we BUDGETED for market research. This usually included our annual customer satisfaction survey and then we simply […]