One of our most popular posts of all time was “How to Write a Market Research Plan“, written about three […]
3 Good Reasons to Have a Market Research Plan
How to Use Polling as a Segmentation Tool
Segmenting your market is as important as ever. But if you’re only using basic demographics such as gender, age and […]
Market Research for Rebranding: A Practical Guide
Brands drift before they decide to change. A new product line, a shift in who you serve, or a change […]
Revisiting the Gallup Q12 Part 1- Reader Response
There’s nothing quite like an over-the-top headline with an insane promise to get you reading, isn’t there? But this is […]
4 new ways to use customer satisfaction results
Customer satisfaction results With the average customer satisfaction score above 8, you might tend to believe most of your customers […]
