Conjoint Analysis – Too Many Attributes!

As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]

Benchmarking – A Live Experiment in Co-Creation – Are you ready for this?

Last week as we were batting around our “Web Analytics” integration strategy (Omniture, Google Analytics) – we thought up of […]

Engaging with customers is key When a consumer buys a service there are a set of intangible activities carried out […]

Last month’s blog post focused on the basics of optimized copywriting – text that uses relevant keyphrases to attract increased […]

This post comes from Product Management View: About the Webinar: Ryma’s April 7th webinar will be presented at noon ET […]