In accordance with its objective ”To make market research made easy” through its renowned software, QuestionPro provided training at Symbiosis International University highlighting the importance of Market Research to arrive at accurate decisions.
The Academic team of QuestionPro not only briefed students about the software but also how the research is carried out in elaborate manner in presence of their esteemed Director and Faculty.The scope of session revolved around three simple steps to carry out online surveys namely: create, distribute and analyze.
The QuestionPro team emphasized on the types of survey which are suited to different scenarios. Some of them are Customer Feedback Surveys, Human Resource Surveys, Academic Surveys, Employee Engagement Surveys, Hospitality Surveys, Market Profiling and Segmentation Surveys, New Product Concept Analysis Surveys, Brand Equity Surveys, Sales Lead Generation, Sales Forecasting and Demand Analysis Surveys.
The students were highly enthusiastic and inquisitive about value of the platform which has simply eased their way of conducting market research and helped them map it to their professional careers because as Future Managers Research is the first step to explore the Global Market and its untapped potential.