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Reputational Risk: What it is, Types + Tips to Manage

A company’s reputation is one of its most precious assets. Companies with a good reputation perform better, attract more qualified […]

Family Branding: What it is, Pros & Cons + How to Create

Family branding, also called “umbrella branding,” is a way for companies to make more money by selling many different products […]

Demographic Analysis: Definition, Importance, & Methods

Demography studies human populations and how their numbers change due to things like migration, births, and deaths. Demography means “describing […]

Bivariate Analysis: What is it, Types + Examples

The bivariate analysis allows you to investigate the relationship between two variables. It is useful to determine whether there is […]

They Failed to Show the CX LUV —Tuesday CX Thoughts

Today is Valentine’s Day, so I figured it might be a good day to focus on love (or in the […]