When Thomas Friedman, author of The World is Flat wrote his book. It was a whack on the side of […]
Business
How to Write a Market Research Plan
In the past, we BUDGETED for market research. This usually included our annual customer satisfaction survey and then we simply […]
What is Reverse Segmentation?
There is an outstanding post by Nico Peruzzi on reverse segmentation, we hope you find it useful.
The 24-Hour Customer Brings Out TIME as a Way to Squeeze Into Your Customer’s World
The 24-Hour Customer:Time-onomics from Adrian Ott on Vimeo. If you’re part of a market research organization, you’re probably acutely aware of the […]
Your New Resource for Innovations
If you don’t subscribe or read “Trendwatching” yet. I would highly encourage you to do so. Every quarter they send […]
