Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Facebook’s Cambridge Analytica scandal is the most obvious and public case of a business misusing personal data, which has brought…

Customer Journey Definition Customer journey is the collection of the entire experience a customer has while communicating with an organization or brand. A customer journey takes into consideration the complete interaction roadmap from discovering a…

If you’re in charge of systematically creating change at your organization, then you need to develop workflows that allow you to repeatedly produce, organize, and nurture new ideas. In IdeaScale, these systems become the funnels…

It is often experienced that the toughest part of getting a feedback from our clients or customers is what kind of question one needs to ask to collect the right kind of information. It is…

2017 was predicted to be the year of the smart home, and consumers are slowly integrating the new technology into their homes. With smart speakers like Amazon Echo, Google Home, and the soon-to-be-released Apple HomePod,…

As an industry leader in market research, people look to us for thought-provoking content. We love sharing insightful data with our readers, so we curated a list of our top 10 favorite projects from the…