One of the most important objectives of a successful organization is to ensure a stunning and memorable experience for their customers. The challenge is even bigger if your business entity draws more than a million customer visits in just 6 months. Yes, you read that right! Dubai Parks and Resorts reported 1.4 million customer visits in the first half of 2018 and brought about a 33% increase in their customer visits in the first 9 months of 2018. Unbelievable right?
A major contributor to this mind-boggling achievement is their management’s decision to pull their research activities in-house under the expert leadership of their Lead Researcher. Another vital role was played by the Revenue Management team to implement a thorough vendor selection process, analyze facts and figures to shortlist & select the most reliable research platform at the best possible cost.
The decision to bring the research activity in-house enabled the Dubai Parks and Resorts’ researchers to analyze real-time reports and provisioned a much more efficient survey creation and distribution process. Dubai parks and resorts successfully reduced their research costs by 75%, increased survey responses by up to 7% and provisioned 100% data protection with QuestionPro’s advanced survey platform and market research tools.
To measure customer satisfaction and customer experience of the guests.
Outsourcing the research increased costs by the millions and also led to customer data confidentiality compromise. inadequate reporting resulted in the loss of time and did not meet the objectives of the research.
Cost reduction, data security, internal process strategy and analysis, advanced and automated reporting for informed decision making.
- It improves research speed
- Allows alignment of strategic priorities
- Saves cost
- Allows customized and advanced reporting
- Guarantees data security
- Prevents meddling of customer data
To effectively conduct an Online Survey the first you need to decide what the objectives of the study are. And also Review the basic objectives of the study.
'QuestionPro for dummies' is primarily intended for people who need to do research online or collect feedback of any kind but are unfamiliar with online surveying.
Learn how to identify and profile your organization's third-party risks. This ebook will teach you the steps necessary to managing risk exposure over time with QuestionPro Assessments.