Adecco Case Study

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Human Resources Survey Software Solutions for Adecco- QuestionPro Case Study

The Adecco Group, based in Zurich, Switzerland, is the world’s leading provider of HR solutions. A Fortune Global 500 company, with close to 32,000 FTE employees and more than 5,500 offices, in over 60 countries and territories around the world, Adecco Group offers a wide variety of services, connecting more than 600,000 associates with over 100,000 clients every day. Because people are at the center of everything that the Adecco Group does, it is important for them to maintain an open channel of communications with their base of employees and clients to understand their needs and how they evolve overtime. In early 2008 Adecco selected the QuestionPro platform as their resource for the creation and distribution of a global survey campaign to get in touch with that base.

By July 2008, Adecco had produced and distributed its first survey to over 400,000 clients and associates. The survey itself was targeted and segmented at two different audiences: clients and employees made easy by QuestionPro accessible interface and segmentation options. This was distributed globally. The surveys covered multiple continents, positions, and was available 15 different languages.

The survey allowed Adecco Group units to reach a number of goals, including:

  1. Identifying strengths and weaknesses at unit level that require deep process change.
  2. Discovering the importance of satisfaction attributes to help prioritize actions.
  3. Assessing brand positioning and standing among key competitors.
  4. Enabling acquisition and retention of clients and associates.

Management commitment to high service quality standards and continuous feedback management led Adecco to establish a regular survey process twice a year (in both March and September) through the QuestionPro platform, which allows the company to gain more information, insight, and best practices.