Lab42 Case Study

Their goal: support sophisticated survey designs and advanced methodologies.

Overview

We spoke with Jonathan Pirc, Founder & Managing Director of Lab42, about how his boutique market research firm uses the QuestionPro platform to deliver rapid, cost-effective, and highly customized research solutions. Jonathan shared how QuestionPro’s flexibility, advanced logic, and intuitive interface empower Lab42 to streamline complex projects, accelerate delivery, and uphold their promise of agility and affordability for clients of all sizes.

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Objective

Lab42 set out to find a survey platform that could keep pace with their evolution from a DIY research provider to a full-service consultancy. Their goal: support sophisticated survey designs and advanced methodologies without sacrificing speed, cost-effectiveness, or the user-friendly experience their team and clients expect. The right platform needed to offer robust logic, quota management, and seamless data exports, all backed by responsive, knowledgeable support.

Challenges

Lab42’s growth meant their legacy survey tool was no longer a fit. Key challenges included:

• Advanced logic & quota management: Needed to design complex, custom studies efficiently.
• Intuitive user experience: Required a platform that minimized onboarding and training time.
• Cost-effectiveness: Sought a solution that kept research accessible, without unnecessary bundled features or hidden fees.
• Responsive support: Needed expert assistance for advanced programming and custom scripting.

Overview of QuestionPro Solutions

1. Advanced survey logic & quota management
   • Complex skip logic and branching
   • URL variables and redirect links for respondent flow
   • Quota controls for managing sample and targeting
2. Built-in Research Modules
   • Gabor-Granger pricing module (for pricing sensitivity research)
   • Van Westendorp price sensitivity meter
   • Pre-built advanced question types for segmentation and profiling
3. Custom scripting & programming support< • Backend flexibility for custom survey needs
   • Scoring logic for segmentation and bucket creation
   • Quick, expert support for advanced programming requests
4. User-Friendly Interface • Easy survey building and editing
   • Template saving and cloning for recurring or semi-templated projects
   • Minimal training required for team onboarding
5. Data Export & Reporting • Multiple export options (word, PDF, excel, etc)
   • Standardized deliverables for clients (e.g., frequency charts)
   • Streamlined reporting and analytics for faster client turnaround

About QuestionPro

QuestionPro is an enterprise-grade platform, developed for two decades in close alignment with the needs of our customers in experience management, market research, and scientific research. With over 4 million users across 100+ countries, QuestionPro is one of the most trusted survey and analytics solutions worldwide. Our expertise spans Market Research, Customer Experience, and Employee Experience, providing tools that support agile, high-quality research initiatives at every scale.