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What is Form Builder Software?

A form builder software is an online tool that allows users to easily create surveys and forms to collect information from their potential customers for specific actions based on it.

Create forms efficiently with the ideal form-building tool.

Whether you want to create simple registration forms or implement a survey to better understand what your potential customers have to say, QuestionPro allows you to create online forms in seconds and start collecting valuable data to drive your project forward.

Creating forms has never been easier

Create your online forms from scratch using our library of over 300 templates, or if you need something more specific, you can use our AI Question Generator.

We have all the features to make the form creation process simple and efficient.

Form Builder Software

Attractive and 100% customizable forms

With our form builder software, you can create forms that look how you want. We offer various customization options.

Thanks to our visual editor, you can personalize your surveys in seconds and use one of our templates to create attractive forms according to your brand or objectives.

Want to go further? That is no problem! You can use our CSS editor to customize every detail of your form and make it look just as you imagined.

Form Survey Creator and Tools

Build forms easily with QuestionPro!

Create custom forms for your website in minutes

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Online forms are powerful tools for any business and marketing team as they allow you to collect contacts easily.

Choosing an option is not always easy, as various options exist in the market. However, we have decided to create a shortlist with the best form builder platforms on the market so you can choose the option that best suits your needs.

How to choose the right form builder software for you?

Obviously, you probably already have the answer, but here are some aspects to consider when choosing your next tool:

Ease of use: Any company that understands the important role of forms in its marketing strategy knows that an intuitive and easy-to-use platform makes a big difference when implementing this tool. Choosing an intuitive tool with excellent UX/UI and the necessary documentation to use is a great differentiator to consider.

Customization Options: A good form should be eye-catching, there's no doubt about that. However, very few platforms on the market offer adequate customization options to their users. At QuestionPro, we listen to thousands of prospects who tell us how frustrated they have been with other platforms that do not offer features like ours:

These are just some of our current users' favorite options, and we know you will love them too.

Integration Capabilities: Form builder software that allows you to create a great form is a great thing, but form builder software that allows you to connect to other platforms like Google Spreadsheets or HubSpot turns it into an unstoppable resource for your strategy.

Checking the platform's integrations is always an important point to consider when choosing the right tool.

Security Features: Perhaps one of the most important but also most neglected aspects by providers are the security options, something that you as a company should undoubtedly give primary importance to. After all, remember that when using a form, you are handling information from your potential customers, so the least you can do is ensure that their information will be secure and used correctly.

At QuestionPro, we have multiple security certifications and comply with Compliance to give you and your prospects the security that their data will be used correctly.

In addition, forms are often targets of vandalism or hacking to saturate your databases, so we also have CAPTCHA control and other systems to prevent bot attacks or registrations that are not of value to you.

What is the best form builder software?

Here is a list of the best software on the market, considering various aspects such as features, prices, and public opinion.


QuestionPro is a versatile and user-friendly form builder software with advanced survey and questionnaire features that have positioned it as the favorite option for marketers, researchers, and entrepreneurs.

Its multiple plans and the flexibility of its platform make it a solid option for any project, from simple data collection to advanced integrations and analysis of collected information.


Why it can be a great option:

Offers a wide range of customization options, advanced analytics, and robust integration capabilities.

It has an excellent customer support team that can be accessed through various channels such as chat, email, calls, and training sessions. Multiple security options

Cons: None to mention.

Google Forms

Google Forms is a free and easy-to-use form builder integrated with Google Drive that offers basic survey functionality. It is one of the simplest platforms to use on the market.

Pros: It has a simple interface, seamless integration with Google services, and is free to use.
It allows collaboration and real-time response tracking.

Cons: Limited design customization options and few features. It is a fairly simple tool with little flexibility.


Typeform is known for its visually appealing and interactive form designs, focusing on engaging user experiences.

Typeform Form Builder Software


Offers some customizable forms and templates with a conversational interface.

Provides advanced logic branching and integration options.

Cons: Some features are only available in premium plans, and pricing can be higher than other options.


JotForm is a versatile form builder with many templates and integration options that are suitable for various use cases.

Pros: Drag-and-drop interface, extensive template library, and robust integration capabilities.

Offers a free plan with generous features.

Cons: Advanced features may require higher-tier plans, and the interface can be overwhelming for beginners.


Wufoo is a user-friendly form builder with customizable templates and easy integration with popular web platforms.

Pros: It has an intuitive interface, customizable forms, and extensive reporting options. It also provides seamless integration with various third-party apps.

Cons: Limited customization options compared to some competitors, and pricing may not be suitable for small businesses.


Formstack offers advanced form-building features focusing on data collection, workflow automation, and security.

Pros: Powerful form customization options, advanced workflow automation tools, and robust security features.
Integrates with numerous third-party apps.

Cons: Pricing may be higher than other options, and some advanced features may require technical expertise.


SurveyMonkey is a widely used survey tool offering customizable forms, advanced analytics, and survey distribution options.

SurveyMonkey Form Example

Easy-to-use interface, comprehensive survey features, and extensive reporting capabilities. Offers various survey distribution methods.

Cons: Some features are limited in the free plan, and pricing can be expensive for businesses requiring advanced functionality.

Cognito Forms

Cognito Forms is a form builder focused on simplicity and flexibility, suitable for creating basic to complex forms.

Pros: An intuitive form-building interface with customizable forms and advanced features like calculation fields and conditional logic.

Cons: Limited integration options compared to some competitors, and advanced features may require higher-tier plans.


123FormBuilder offers a user-friendly interface with a wide range of templates and customization options for creating online forms.

Pros: Drag-and-drop form builder, extensive template library, and advanced features like payment integration and approval workflows.

Cons: Some advanced features may require higher-tier plans, and pricing can be higher than similar platforms.


FormAssembly is a robust form-building platform focusing on data collection, integration, and compliance for businesses and organizations.

Pros: Advanced form customization options, powerful integration capabilities, and robust security features. Offers compliance with data privacy regulations.

Cons: Pricing may be higher compared to some competitors, and advanced features may require technical expertise to implement.

Choose the best software for your project!

These are just some of the most popular platforms on the market. However, there are always new options. At QuestionPro, we are committed to entrepreneurs and people who want to grow their businesses by offering the best tools on the market.

If you want to start using robust form builder software, we invite you to create a free account on our platform. You won't need to enter any credit card, and you can use our basic features. If you want to explore a little more, you can request a free trial to access our platform's advanced features. Start now!

Start creating forms now with our intuitive and easy-to-use tool

Discover our functions and experience why we have become an essential tool for startups, marketers and agencies.

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Sharanaya Ramesh testimonial photo

"QuestionPro has been a reliable partner in our journey as we go about executing research projects that have been an integral component in our decision making process. The research conducted using the platform has helped us deliver insightful reports to our top management. A highlight of QuestionPro is the customer success team who are not only responsive but have strong research knowledge to understand issues and proactively provide their insights.”

Sharanya Ramesh Market Research Analyst
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