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Customer Satisfaction Survey (CSAT) Questions + Sample Questionnaire Templates

Customer Satisfaction Surveys

Customer Satisfaction Survey List

Here are 10 templates for Customer satisfaction survey (CSAT) questions to measure customer success, increase rentention and reduce customer churn. These sample customer satisfaction surveys and their questionnaires come in the form of ready to use survey templates that can be easily customized and sent to your customers for effective feedback collection. Select any CSAT questionnaire and start collecting effective customer satisfaction survey feedback that lets you improve and grow your business!

Customer Satisfaction Surveys

Product Satisfaction Survey Template

9 questions

The product satisfaction survey template collects customer feedback data on product usage. It can be used to evaluate customer experience and identify improvement areas in your products. Based on the data collected, gain insights into their expectations and benchmarks.

Use our free product satisfaction questionnaire to learn how likely are customers to buy products from your company. Check if they would recommend your product to their friends or colleagues.

These sample product satisfaction survey questions are ready to be used in your online surveys. You can also customize them as per your needs.

Customer Satisfaction Surveys

Customer Satisfaction (CSAT) Survey Template

15 questions

This customer satisfaction survey example is designed for a complete 360 CSAT evaluation and measurement of your client's or consumer's satisfaction levels with 21 unique questions to measure and evaluate Net Promoter Score, Customer Effort Score, CSAT, customer service satisfaction, etc. Use this sample questionnaire and start measuring and increasing customer retention, customer recommendation by existing users of your products and services, and upselling. This isn't industry-specific and can be fully customized as per your needs.

Customer Satisfaction Surveys

Retail Store Evaluation Survey Template

17 questions

Retail store survey template to collect customer feedback on various aspects of the store. This sample questionnaire template includes critical store evaluation questions to consumers, such as location, inventory, customer service, merchandise pricing, value for money, and overall customer satisfaction. Use this store feedback template and grow your business with real customer insights.

Customer Satisfaction Surveys

Customer Service Survey Template

18 questions

The customer service survey questions template consists of multiple questions that evaluate the level of service that a customer received while interacting with a brand. This survey template was created by industry experts who understand the importance and value that collecting feedback contains and the customer service team is one of the most important factors as of which feedback is to be collected. It is known that it is much more expensive to acquire a customer rather than retain a customer and hence customer feedback is very important. Conducting a customer service survey provides in-depth feedback about customers and their perception of the brand as well as map out areas of the business that need fortifying upon and alternatively also where work is required.

Customer Satisfaction Surveys

Seminar Purchase Motivation Survey Template

23 questions

This seminar purchase motivation survey template helps organizers know the intention of registrants. Check what seminars they have attended in the past and if they plan to attend again in the future. Learn why did they buy tickets and how did they hear about the seminar.

Collect feedback from attendees and gain insights on how you can improve the seminar content and arrangements further. This sample seminar purchase motivation questionnaire can be customized as per your needs.

Customer Satisfaction Surveys

Organizational Concern Survey Template

9 questions

Health Care survey of organizational concern for patient satisfaction.

Customer Satisfaction Surveys

Service Quality Evaluation Survey Template

19 questions

Precisely drafted service quality survey questions help collect feedback and insights that help in making important business decisions to improve service quality. This sample questionnaire comprises of comprehensive, expert-designed questions targeted to measure service quality and evaluate customer service experience. It includes the executive's expertise in understanding the problem, identifying causes, and resolving concerns on time. Use this survey template and start evaluating and taking measures to improve service quality based on real customer feedback. According to Customer Thermometer, 96% of consumers say customer service is an important factor to choose a brand.

Customer Satisfaction Surveys

Short Customer Satisfaction (CSAT) Survey Template

7 questions

The short customer satisfaction (CSAT) survey template offers a short and simplistic but powerful method to measure customer satisfaction. It contains questions in a form of a questionnaire that help measure the level of satisfaction that a customer has with a product or service and the frequency of use along with the referencability of the product or service.

Customer Satisfaction Surveys

Auto Purchase/ Lease Satisfaction Survey Template

67 questions

Auto Purchase/ Lease Satisfaction Survey Template provides researchers a set of 25 questions which can be customized to gain insights about a customer’s purchasing experience. The automobile industry thrives on customer satisfaction and each automobile retailer ensures that their customers are content with the offered services. A sample questionnaire such as this one can be used to obtain information about whether the customers had a satisfactory visit or not, the quality of provided test drive, demographic details etc.

Purchasing an automobile is one of the basic necessities across the globe. Whether it is a student or a person going to a regular job or even just a parent, an automobile is one of is required to commute between destinations.

The Automobile sector is segregated in various classes namely the common passenger vehicles, the transport vehicles and the luxury vehicles. A purchase of an automobile is based on factors such as price, brand value, specifications but most importantly it’s service provided after the purchase. Service is one of the most prominent sectors when it comes to customer experience. It is very vital to know the manufacturer’s dedication towards providing service before purchasing a vehicle. It is something that plays a considerable role in the buying decision as to ease of access to service, tie ups with accessory manufacturers, orientation towards customer service etc.

An automobile buyer always does his research thoroughly considering all the factors and as a manufacturer, it is always profitable to give out relevant information and coax a consumer towards a purchase with your brand even before questions are forthcoming.

Customer Satisfaction Surveys

Net Promoter Score (NPS) Survey Template

18 questions

Use our free Net Promoter Score survey questions template to know if your customers are likely to refer your company to their friends or colleagues. Classify your customers into promoters, passives and detractors and take actions before you lose them. Collect customer satisfaction data and gain insights into customer experience.

The sample NPS questionnaire collects quick feedback and has open-ended questions to enable customers explain the reasons for their rating. They can also share their comments, concerns or suggestions to help you improve your products and services.

You can also customize this NPS survey template to suit your needs. It is ready to be used in your customer surveys and help you grow your business.

Customer Satisfaction Surveys

QuestionPro : Retail Store Evaluation Survey Template

14 questions

Retail store survey questions to collect customer feedback on various aspects of the store. This sample questionnaire template includes critical store evaluation questions to consumers, such as location, inventory, customer service, merchandise pricing, value for money and overall customer satisfaction. Use this store survey and grow your business with real customer insights.

Customer Satisfaction Surveys

Business Survey Questions

27 questions

Business survey questions is a questionnaire to gather information about how satisfied the customer is with your business. This survey aims to identify what challenges are faced by customers while shopping at your business place, online or offline and help you understand what can be improved. Business surveys are very critical for every business. If you want your business to grow and have a loyal customer base, the most important factor is customer satisfaction. Every customer will not have the time to answer questions or give you their opinion when they are shopping with you. In such a case, a business survey can be very helpful to gather data and make well informed decisions to retain the existing customers as it can be done whenever they are free.

Business owners will know that acquiring a new customer cost at least 6-7 times more than retaining an existing customers. Retaining customers is getting more and more difficult by the day. However, it has been observed that customers can be retained if they are provided with a good experience. According to recent studies, at least 55% of customers are willing to pay if they are guaranteed a good experience. There is a 92% retention rate among those companies which have a well crafted customer service program. Furthermore, 80% of today's customer engagements can be supported by bots, hence the cost associated with this is comparatively less to the return you would get.

Hence planning a well crafted customer satisfaction program for your customers is vital especially in United states as a recent study stated that American companies lose over $62 billion each year because of poor customer service.

Following are the questions to gather information about customer satisfaction and customer opinions.

Customer Satisfaction Surveys

Customer Loss Survey

23 questions

Customer loss survey questions is a questionnaire to understand the reasons why a customer has left your business. This survey template aims to identify the reasons that influenced the customer to leave your business and to uncover the factors, where improvement can be done to reduce customer churn. Such a survey can enable businesses to understand common characteristics and sentiments of this population and hence try to improve certain areas which can help them win those customers back.

Nowadays the competition in the market for all kinds of businesses is increasing and hence, all businesses have to keep up with the competition to retain their customers and keep them loyal. According to a recent survey, pricing and customer service played a major role in losing customers. From the data that was collected from a set of customers, it was observed that around 29% of customers left because of pricing and around 40% of them left because of customer service. This information was quite different from the information that the company employees had perceived. Hence a customer loss sample survey template can be helpful for businesses to understand the reasons why a customer is leaving and going to a competitor and this data can help the business to identify what improvements can be done to retain customers or win lost customers.

Following are the questions to gather information about the factors that influence a customer to leave.

Customer Satisfaction Surveys

User Satisfaction Survey

25 questions

User satisfaction survey questions is a questionnaire to understand how satisfied a customer is with the product/service they are using. This survey aims to identify the perceptions of the users with regards to their experience while using the product/service. Such a survey can enable businesses to understand views of the users about their product/service and hence try to improve certain areas which can help them to keep these customers loyal and may be even promote it.

User satisfaction is as an important attribute that is extracted from a product or service after its usage. Nowadays the competition in the market for all kinds of businesses is increasing and hence, all businesses have to keep up with the competition to keep their users satisfied. According to the local consumer survey, 92% of the users trust recommendations made by a family or friend. 93% of the respondents stated they turn to online reviews to decide if the product/service is good. Word of mouth is considered to be a key influencer by 74% of this audience. Such recommendations or reviews are achieved only if the user is satisfied with the product/service. It is said that experience is going to be the key differentiator by 2020, not the price or the product but how satisfied a customer is going to be with the experience provided. Hence a user satisfaction sample survey template can be helpful for businesses to stay ahead in the game and build those loyal customer and may be even brand ambassadors.

Following are the questions to gather perceptions of the user about the product/service and their level of satisfaction.

Customer Satisfaction Surveys

Coronavirus B2C Pulse Survey Template

13 questions

Use this free B2C pulse survey template to understand the impacts of the COVID -19 crisis on your customers. Identify how the expectations and behavior of your customers have changed over the past few weeks. Collect data and gain insights into customer choices and preferences. Analyze their buying patterns and formulate a sales and marketing strategy to better connect with them. Identify risks and keep uncertainty at bay with a detailed analysis of survey results. This sample B2C survey template is ready-to-use and can help you gather primary data for your Coronavirus related market research. Customize the free questionnaire to meet your specific needs.

Customer Satisfaction Surveys

B2B pulse survey template for the coronavirus pandemic

18 questions

This B2B pulse survey template consists of questions your business-to-business brand can use to engage with your customers in the time of this pandemic. While the global economy has been affected by coronavirus, use this sample questionnaire to understand how the global slowdown has impacted your consumers and customers. Learn how your products or services are used at this time. Uncover engagement challenges for your brand and make tweaks to better service and retain customers.

Keeping customers loyal during this time is imperative, and this pulse survey can help you unlock insights about your B2B customers. Make instant and positive changes to reduce your customer churn rate and ensure a higher satisfaction level with your brand. Reduce the impact that COVID-19 has had on your customers with higher customer satisfaction.

Best Customer Satisfaction Survey Examples

1. Short Customer Satisfaction Survey Template

This template offers a simplified, yet precise, measurement of customer satisfaction. With just 4 key questions, it covers the most critical customer satisfaction metrics - frequency of customer engagement with a product / service, satisfaction with usability, re-purchase likelihood of continuing or purchasing the product again - and most importantly - their likelihood of recommending the product to others.

2. Product Satisfaction Survey Template

Have a product offering? How well is your product satisfaction rate among customers? Is there a feature update that they collectively expect more than other features which you may have planned? What is the correlation between a feature and customer satisfaction? These are the burning questions of any product based organization and questions in this template are designed to get you these answers. The next step is to dig deeper with a complete product evaluation template.

3. Product Evaluation Template:

There is a difference between a "customer centric product survey" and a "product centric customer survey". This customer satisfaction survey template digs deeper into a 360 evaluation of your product. How satisfied are customers with your post-sales service team? What was their last mode of purchase? Why did they "not" make the purchase?

4. Motivation and Buying Experience

What motivates your customers to make a purchase for a specific product / service? If you learn "what" drives them into buying a product, you can find a way on "how" to drive them further and accelerate sales as well as renewals. Use this template to get answers to these burning questions that affect product development, sales, support and the entire eco-system of sales and post-sales customer satisfaction.

5. Retail Store Evaluation Survey Template

Surveys are the primary go-to tool for retail establishments. Invariant of how many stores you own - your customers are key to your retail growth. Whether selling online or offline, use this quick customer survey template to evaluate 12 key questions for retail customers in a single matrix survey question.