Are You Using Brand Advocates to Market Your Business?
Using Brand Advocates One of the biggest mistakes small business owners make is not using their own customers to help […]
Brand Awareness
Are You Ignoring Your Competitive Advantage?
You will NOT BELIEVE the meeting I just got out of. Sales Guy: Yes – we use this engineered raw […]
How to Use Market Research to Redefine Your Brand
Ever run into a picture of yourself from high school and think — OH MY GOD! What was I thinking […]
Test Your Branding with 3 Simple Online Survey Questions
3 Simple Online Survey Questions You Nees to Ask I’m all for keeping it simple. To that end, I’ve realized […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
