Measuring optimism on a 0 – 100 scale
When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]
Market Research
Using Conjoint Analysis for Patent Valuations
In 2013, Apple faced litigation from over 59 patent holders – claiming infringement. We also have seen an enormous amount […]
Metric Data Analysis 101
In marketing research, as well as other forms of social, economic and business research, metric data analysis (a.k.a interval and […]
Showing The Finger: 3 Customer Success F’s That Matters
In my combined 15 years of Market Research and SaaS the first F-word has been most important: (F)ocus on the […]
Survey Puzzle – Pieces to Improve Your Research Studies
Having a written questionnaire with a survey platform is just not enough anymore for effective marketing research. In fact, it’s […]
