Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
Market Research
Advantages and Disadvantages of Semantic Differential Scale
Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]
Conjoint Analysis Software – Know your customer preferences
Conjoint Analysis Conjoint analysis is an extremely powerful method which allows to predict the decisions customers will make in regards […]
Down the Funnel
Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]
Census Regions – What it means for Hispanics Sample
Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin […]
