Advantages and Disadvantages of Semantic Differential Scale
Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]
Market Research
Conjoint Analysis Software – Know your customer preferences
Conjoint Analysis Conjoint analysis is an extremely powerful method which allows to predict the decisions customers will make in regards […]
Quotas – using sampling to ensure proper response
Since very few of us have the option to conduct a census of our customers, prospects or panelists we need […]
Down the Funnel
Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]
Census Regions – What it means for Hispanics Sample
Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin […]
