Competitive Intelligence Questions to Ask Before You Analyze a Rival
Competitive intelligence questions are the specific things you ask about a rival’s pricing, positioning, marketing, and customer sentiment before drawing […]
Market Research
Social desirability bias; web response rates; customer experience; good reads from CEOs; and car driver worries by country. It’s the #FridayFive!
We start this week looking at survey modes and the social desirability bias. Then we move to notes taken during […]
Data Analysis Methods: From Simple Charts to Advanced Techniques
Collecting survey responses is only half the job. The real value comes from picking the right data analysis methods to […]
This should be the #FridayOne: MOMs
We’re starting with the best, most important topic – Moms. Ok, it’s slightly broader than that – women. Mothers take […]
Kitchen time; how do YOU use digital tech; mobile strategy; privacy practice study; and boring content for the win! It’s the #FridayFive.
This week: who is spending the most time in the kitchen; how do ethnic groups in the US use digital […]
