Semantic Differential Scale: Advantages, Disadvantages, and Examples
A semantic differential scale is a rating question that asks respondents to place their opinion between two opposite adjectives, such […]
Market Research
Down the Funnel
Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]
Census Regions – What it means for Hispanics Sample
Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin […]
Price Testing – aka which price is right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]
Could Social Affinity help you figure out the Christmas gift list?
We all know the struggle! I don’t know a single person that would not stumble with what to give their […]
