How to Filter your Online Survey Report and Analytics using Custom Variables

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Custom variables offer a great deal of benefits to users – from personalized survey email invites to passing data values within the survey, most comprehensive online surveys utilize this invaluable feature.

However, custom variables offer another great add-on, not within survey, but rather in the reporting and analytics dashboard once you have collected the survey data from respondent.

Consider this instance: A company has outlets across 4 cities in US – Chicago, New York, San Francisco and Miami. Customer satisfaction responses have been collected from all these 4 cities and every time a city is entered by the respondent, it is stored in a custom variable, say {Custom Variable 2}.

However, now the branch manager in San Francisco wants to view reports only from that city alone.

All that needs to be done is to simply filter the record.

Here are 2 simple steps to do this:

1.) Login to QuestionPro, select the survey and click on “Reporting”. Under Dashboard, you can notice the “Filter Data” section on the top.

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2.) In the first tab, select “System Variable”, in the second tab the user needs to select the Custom Variable that was used to capture the information on cities – in this case Custom Variable 2.

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3.) In the next section, simply add the data for which the match and filter needs to be performed.

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The result will be a filtered dashboard report only for responses collected from San Francisco store visitors!

This data can also be exported in Excel for further analysis.