How to Set Customer Survey Objectives
“Begin with the end in mind” is the number two habit of Highly Successful People for a reason: You want […]
Market Research
How is Marketing Like Popping Corn?
Today’s guest blogger is Chris Brown. Chris helps small and medium sized companies improve their marketing to get better sales results. […]
Correlation isn’t Causality
I came across a published report recently that made me wonder why people persist in reporting that there is a […]
Does Radio Shack’s Rebranding Pass the Market Research Test?
Radio Shack’s Rebranding When I first heard that Radio Shack’s rebranding, I thought, “great!” But after I read what Scott […]
What is National Representative Sample?
Today’s guest post comes from Chris DeAngelis, an expert in designing sampling solutions for a wide range of telephone and […]
