Why I Hate 5 and 7 Point Measurement Scales
One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
Market Research
How to Find Your Target Market
“Everyone can use our product/service!” If you’ve said anything resembling this sentence, this article is for you. I know, you […]
Test Your Branding with 3 Simple Online Survey Questions
3 Simple Online Survey Questions You Nees to Ask I’m all for keeping it simple. To that end, I’ve realized […]
The Role of Market Research in Marketing Ethics
In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
Rank Order, Ratings, Constant Sum Question Types – Which Should I Use?
I don’t know about you, but my default question type to use for any survey is the multiple choice question […]
