Market Research

First Party Data: What is it, Importance & How is it Used

Today, one of the main forces behind productive research is data. But it all depends on where you are now […]

Advertisements are the lifeblood of any business, and brands should focus on the right ad campaigns to increase their reach, […]

One of the primary goals of any brand, then, is to have its target audience fall in love with it. […]

Scaling and working with data from several sources can be challenging for researchers and businesses. Strong data management tools can […]

A propensity score is helpful when using observational data to estimate the effect of a treatment on an outcome and […]