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Understanding respondents’ preferences are the foundation of survey research, but even a simple task requires the right tool to get […]
Market Research
Research Process Steps: What they are + How To Follow
There are various approaches to conducting basic and applied research. This article explains the research process steps you should know. […]
Cluster Analysis: What it is & How to Use It
Data is imperative for brands and organizations to derive inferences and draw conclusions into the minds of customers. Cluster analysis […]
Funnel Analysis: What it is & How to Conduct One
Using funnel analysis, companies can identify untapped possibilities to enhance conversion rates. It helps them detect the abandonment areas on […]
Behavioral Analytics: What it is and How to Do It
Behavioral analytics lets you learn precisely how your consumers interact with your product. You can use this knowledge to develop, […]
