Semantic Differential Scale: Advantages, Disadvantages, and Examples
A semantic differential scale is a rating question that asks respondents to place their opinion between two opposite adjectives, such […]
Surveys
Price Testing – aka which price is right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]
Mobile – Offline Logic
Everything a person does is a decision, everything a computer does is logical reasoning. Since neither of these is straight […]
QuestionPro App: Time to change
In every life cycle of software comes a point where it no longer becomes feasible to continue using certain parts […]
Deeper In-app Insights
As a follow up to the recent webinar we did, we had a lot of follow-up questions around understanding product usage […]
