• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Surveys

How to expedite customer research using a survey builder

Survey for customer research

A survey builder offers a quick and affordable solution for all businesses to conduct customer research. Whether you are a multinational company or a startup, you need to analyze consumer choices and preferences in order to be successful in the market. Customer research helps you better understand your target audience and increases your probability of success.

It is believed that you should rely on gut feeling and intuition when it comes to taking risks in business. However, it would be too much of a risk to just rely on your gut feeling. Every business decision you make must be backed up by the data. Fortunately, we have tools available that can gather data from the right sources.

LEARN ABOUT: Powerful Survey Generator

How businesses can use surveys for customer research

  • Know your customer

I can’t emphasize enough the importance of knowing the customer. It means collecting their information such as name, age, gender, location, income, number of children, etc. It can go to the extent of asking their favorite sci-fi character, hobbies, favorite hang-out place, cuisine and a lot more. Of course, the survey questionnaire depends on the industry, but extensive information about the customer helps in understanding their choices better.

  • Measure the potential market

Surveys can measure the extent to which the existing market can absorb a new product. It can help you analyze if there is any possibility for new businesses to be successful. If the current market is saturated with existing products, chances are less that the launch of the new product will be successful.

  • Measure brand awareness

You can do preliminary research on whether people have heard of your brand. If so, you ask them about the sources from where they came to know about your business. Depending on the popularity and success of the platform, you can increase your marketing spend on the same. A survey builder can be used to run a brand awareness survey to know what people think about your products and company.

  • Know where you stand

A survey lets you know the reasons why people may or may not choose you over your competitors. You can ask questions on what will make them switch to a different brand. However, one needs to be smart while asking such questions. Extract the information that will help you generate valuable insights. Ask questions on why they are interested in your products over others and if they would like to refer you to their friends and colleagues.

  • Segment market

People have different choices based on demographics, social and economic backgrounds. In fact, it is believed a person’s childhood has a great psychological impact on the way he/she makes decisions. Surveys can help you target groups of people and design products that cater to their needs.

  • Create marketing strategy

Using surveys, you can know how your existing or potential customers would like to connect with you. Inquire on what material attracted them towards you. Social media surveys can help you gauge your audience’s interest in your products. By the number of tweets, likes and followers, you can measure how much do they feel engaged with your brand. For instance, if want to launch new ice-cream flavors, you can launch a survey on Facebook and Twitter. An online survey builder can achieve this in a matter of fewer than 10 mins!

How to build surveys for customer research

Considering the benefits and applications of surveys in the field of customer research, surprisingly they are quite easy to create with a survey building tool. Conducting customer research using surveys takes 3 steps.

  • Design the survey

You can create a survey questionnaire with a simple drag and drop feature available in most tools that build surveys. You can reorder the questions as you like, apply branching logic and score criteria to control the flow. Survey builder software offers you a number of ways you can use existing questions smartly. You can create a library, copy a question or present the same questions depending on the respondent’s answers. This significantly reduces the time it takes to create a survey.

If you don’t want to spend time on creating questions, you can use ready-made templates prepared by experienced professionals. You can always customize these templates as per your audience and business requirements.

survey builder

  • Distribute the survey

Import your list of contacts or create a one in the survey builder tool. Change the standard invitation email the way you want and insert a tracked or anonymous survey link. Apart from email, you can also distribute the survey via website, SMS, social media or QR code.

  • Analyze the results

Survey builders offer a dashboard screen where you can view the open, start and completion rate of the surveys. Based on it you can decide whether your campaign was successful or not. You can filter results based on parameters like the question, location, device type, custom variable, etc. You can also generate reports like Data Segmentation, Trend Analysis, TURF Analysis, GAP Analysis, etc.

Businesses can’t use raw data to make decisions. Survey software presents the data in form of graphs and charts, something more usable and meaningful. Survey builder not only analyzes results but also integrates with third-party tools and multiply the usability of the data.

The survey builder offers features that increase the speed of customer research using online surveys. If you want to learn more about how QuestionPro can help you do customer research in an efficient way, get in touch with us!

SHARE THIS ARTICLE:

About the author
Adi Bhat
Aditya Bhat, a.k.a. ‘Adi’, is a thought leader in market strategy and business development. He leads QuestionPro's sales teams to partner with companies, government organizations, and nonprofit institution.
View all posts by Adi Bhat

Primary Sidebar

Gain insights with 80+ features for free

Create, Send and Analyze Your Online Survey in under 5 mins!

Create a Free Account

RELATED ARTICLES

HubSpot - QuestionPro Integration

Why would you tell a customer that? - Tuesday CX Thoughts

Dec 06,2022

HubSpot - QuestionPro Integration

How to Use Survey Data to Decrease Turnover

Feb 12,2024

HubSpot - QuestionPro Integration

Car Buyer Journey: Definition, Stages & Examples

Jun 24,2022

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

what-is-a-good-employee-nps

What is a Good Employee NPS + eNPS Survey Tips

Jun 17, 2025

survey-fraud-detection

Fraud in, garbage out: how QuestionPro protects the quality of your research data

Jun 16, 2025

JetBlue-air-lines-nps-2025

JetBlue Airways NPS & Airline Loyalty Charts in 2025

Jun 16, 2025

synthetic-responses

Synthetic Responses: How They Work & Why They Matter?

Jun 13, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use