A typical journey map is a visual representation of a person’s steps to achieve a goal, but an emotional journey […]
Emotional Journey Mapping: What it is + How to Create it?
Target Audience Analysis: What is it, Steps to follow
Understanding and recognizing your target audience is the most important step in any successful marketing strategy. A well-defined target audience […]
Family Branding: What it is, Pros & Cons + How to Create
Family branding, also called “umbrella branding,” is a way for companies to make more money by selling many different products […]
Brand Touchpoints: What it is + Importance + Examples
Brand touchpoints are likely to be something you are already familiar with daily. They are each time a customer interacts […]
Demographic Analysis: Definition, Importance, & Methods
Demography studies human populations and how their numbers change due to things like migration, births, and deaths. Demography means “describing […]
