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Prosumer: What it is, Characteristics + Importance in Business

Prosumer: What it is, Characteristics + Importance in Business

A prosumer integrates into the brand through numerous dynamics. Since prosumers are the closest to customers, having one is a good idea.

Companies try to make products that meet customers’ needs. But to do this, you need to connect with people, which […]

Stopping The Thief and Customer Experience — Tuesday CX Thoughts

Still, a hotly contested approach for a customer experience strategy is the self-service approach – especially in retail. We all […]

Behavioral data: What is it, Importance, Types & Examples

Behavioral data is collected when a customer interacts with a business. We will describe behavioral data, its importance, types & examples.

Organizations use the tried-and-true method of customer behavior observation to learn about consumer purchasing patterns. Understanding your audience is essential […]

Psychographic Data: Definition, Types & Ways to Collect

Psychographic data is the key to knowing who your audience is and how to reach them. Read here to find its types and ways to collect.

We want to know our customers. Marketing professionals share the goal of knowing and understanding our audiences like family. That […]

First Party Data: What is it, Importance & How is it Used

First party data is information businesses can obtain from their own sources. Read for more information about first party data.

Today, one of the main forces behind productive research is data. But it all depends on where you are now […]

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